media

How European Commercial Broadcasters can Still Beat GoogleWood

by: Alain Thys

One of the biggest reasons why broadcasters don't throw all of the programming they buy online, is the complaint that producers don't allow the use of their content unless the broadcaster can guarantee that the programme is only watched in it's designated territory.  This cannot be done on the internet.  Or can it ?

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Commercial Broadcasters and the Internet: A Series of Posts

by: Alain Thys

This is the first of a few blogposts in which I intend to focus on broadcasting and the internet.  They will be short posts as I don't want to rehash the usual stories, yet try and raise a few questions that haven't yet been covered elsewhere.  In the end, I'll probably bundle it in a report (if you want a copy, drop me a note).

If you want to have a look at real media innovation, these days public broadcasters are the place to be. 

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Google Plans Cross-Media Advertising Platform

by: Ilya Vedrashko Internet News: "Google laid out ambitious plans to create a unified advertising platform that could sell and deliver ads to print, radio, television and streaming media, including podcasts and Google Video.Advertisers would like to get the same kind of accountability and tracking that search advertising provides in other media, said Google cofounder Sergey Brin, The technology that came with the recent acquisition of dMarc Broadcasting could do it.

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Commentary: Future Media Design

by: Ilya Vedrashko MediaPost talks to Dale Herigstad on the future of media design. Herigstad is the creative director and cofounder of Schematic, a company that designs media interfaces, and a research fellow at Ball State Uni's Center for Media Design.

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Effects of News Photos on Brand Perception

by: Ilya Vedrashko

One question that MIT Brand Lab is look at is how paparazzi pics of celebrities holding a particular product influence popular perception of this product. A related problem: what is the effect of the "bad news" pictures that happen to capture or revolve around a brand?

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Hollywood Preparing for the 'Big Shift'?

by: Alain Thys

"We are going to see market segmentation done on biological, neurological and evolutionary-psychological bases".  You'd expect this type of words in a magazine for future-gazers, yet actually this was written in The Hollywood Reporter on Sept 13.

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Senior Marketing Execs Spend only 2% of Their Time on Their Largest Budget Line

by: Alain Thys

I finally got round to reading an article by Stephen White, a friend of mine who runs EMM, one of the world's leading media management and effectiveness consultancies.

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Anti Bad-Media-Moral Campaign

by: Sebastian Campion

Last year the Swedish Social Ministry launched a web, print and video campaign called Flicka (girl) that attacks the moral of mass media.

flicka.jpg

Under pressure by the media's beauty ideals, and the aim of the public campaign is to educate young girls about the techniques and effects of advertising and thus help them to think critically.

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