media

Have You Noticed the Emerging of Professional Visual Anthropology? Now You Can Be an Anthropologist Even if You Can't Read and Write!

I carry my camera (Leica) for 2 reasons. One is to capture pictures that remind me of what I've experienced or just something for inspiration and two is to share with others what I am doing. A picture can often tell a story better than a thousand words. Photography can capture the pure spirit and beauty of life, to tell a story to tangiblize humanity or to create a real (or fake) personality and to communicate an idea. I called it the practice of visual anthropology. Does it mean I am now an anthropologist?

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Distributed And Destination Thinking

When I talk to clients about getting into a 'digital mindset' I often end up talking about the differences between distributed and destination thinking. Destination thinking is the kind of media approaches that have been with us for many years. We create content, attract (or 'drive') users to that content in order to keep them there for as long as possible, serve advertising at them, or make money from them in some other way.

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The Rise Of Product Management

The function and role of Product Management is increasingly becoming a really pivotal one in many digitally facing organisations. Having been aware of it's increasing popularity amongst media owner organisations, the growing importance of Product Management into a much broader spectrum of businesses and sectors became clear when I was researching organisational structures and resourcing for Digital Marketing on behalf of the smart folk at Econsultancy late last year. From the subsequent project on The Progression Of Agency Value that I also did for Econsultancy earlier this year, it's clear that there is also some fascinating take-outs here for agencies.

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Paid, Owned and Earned Media

My friend Nick has been busy working away on a shiny new book which has launched today, focusing on a way of viewing the communications world which is fast becoming the default: Paid media (paid for communication placed in third party channels), Owned media (brand assets with direct contact with consumers), and Earned media (customers as the channel, third party endorsements, word of mouth, advocacy).

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Media = Maths + Magic

Before Christmas, in an exceptionally insightful post on Ad Age, Adam Cahill suggested that it was time to change the orientation of media agencies and departments to be more reflective of what people do and toward what he called the math and the magic (hence the borrowed title to this post) of media.

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Reinventing Libraries

According to the 2010/11 Taking Part survey published by the Dept of Culture, Media & Sport the proportion of adults in the UK who visited a public library in the past year fell from 48.2% in 2005/6 to just 39.4% in 2009/10. At that rate of decline in less than two decades nobody will be visiting libraries.

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Are Newspapers Civic Institutions or Algorithms?

The current state of the newspaper industry is unsettled at best: more than two hundred newspapers have either folded or stopped publishing their print editions since 2007. Even the most acclaimed newspapers in the country are downsizing their newsrooms or suspending home delivery of physical newspapers. Even after embracing social media, newspapers are still struggling with paywalls and subscriptions.

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Bright Lights Project - Mainstream Media

One of the places the idiotic “Free = Paid” financial model perpetrated by new media zealots first took hold was in the media business itself, perhaps because there was no obvious way to avoid it. Newspapers and magazines found themselves giving away the very substance of their existence much the same way looters yanking TVs through broken store windows represented a new financial model for electronics retailing.

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Four Difficult Questions Regarding Bullying and Youth Suicide

Over the last couple of years, I’ve laid awake at night asking myself uncomfortable questions about bullying and teen suicide. I don’t have answers to most of the questions that I have, but I’m choosing to voice my questions, fears, and doubts because I’m not confident that our war on bullying is taking us down the right path.

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Is the Couch Potato Back?

The more things change, the more they stay the same. After the great social media boom of the past few years when it seemed like new digital media tools were shifting the American public from a “lean-back” to a “lean-forward” mentality in the way that they interact with content, it looks like the Couch Potato is back.

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