We’ve been extolling the virtues of word-of-mouth marketing over big-budget advertising for some time now, and when a firm of consultants like McKinsey start doing the same thing it really feels like our message is hitting home.
If you have woken, heard the news about the bungee stock market (now in plunge mode), seen the value of house and share portfolio plummet but are still feeling chipper – then have a read of these comforting words from McKinsey.
An article in the current edition of the McKinsey Quarterly looks at Open Innovation, the way that some companies conduct their innovation externally, rather than it being a proprietary and internal process.
Is the web really moving so fast that the recently, bold, innovative, interactive marketers are now the “traditional” media? Are they obsessed with RIA/Flash based “orgies” for the senses and missing the boat a little on the “new” marketing, the conversational marketing, the blog marketing, the social software etc.
The most amazing thing with strategic experience innovation is that it takes one kind of company and leadership to create the idea and another kind of company to scale it up and drive industry transformation and we see it in markets after market.
On the eve of this week's UN Climate Change Conference in Bali, two new reports show how tantalizingly able we are to reduce our climate footprint -- and how frustratingly far we are from taking the needed steps to do so.
A key aspect of Web 2.0 is letting users create or enhance a site’s content. This sounds great, but in practice can be hard to achieve. The Web is littered with dead forums, unreviewed products, spammed-out wikis, and other failed attempts to build user-created sites.