marketers

Ad Agencies and The Perfect Storm - Adv Giants Like Ogilvys Are Facing the Biggest Challenge in 50 Years

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Marketer's Inward Focus

by: Dick StroudThis is a general observation about marketing not something specific about the 50-plus.

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Green Content Syndication: Part II - Top Environmental Diggers

by: David Wigder

One of the most effective ways to syndicate content is to activate power users on sites such as Digg. Quite simply, “Diggers” uncover and bookmark interesting content – news articles, images and videos – for others to view.

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Green Content Syndication: Part I - 'Deconstructing' Websites

by: David Wigder

Traditionally, publishers have viewed websites as content destinations, challenging marketers to drive traffic to specific websites in order to engage consumers with relevant content.  

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Corporations Foster Dialogue On the Environment

by: David Wigder

While many corporations leverage the Internet to distribute information about environmental initiatives, a few companies are going much further by facilitating two-way dialogue with stakeholders.  

Some companies may view such dialogue – via email, web forums, chat rooms and video - as risky, as it may open them up to public scrutiny. Moreover, this sentiment may be especially true today for those brands that compete in carbon-intensive industries. 

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A Moment of Truth for Digital Agencies

by: David Armano

OK, deep breath. Adage recently published an article which asserted that “interactive agencies have not yet proven they have the capability to manage brand strategy.“
On top of that Forrester released their first Marketing Wave report
which Critical Mass was included in.
Long and short of it—we didn’t do as well as

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Brand New Day Word of Mouth: Madison Ave.--Are You Listening? - BusinessWeek

by: David Polinchock

Reading through the blogworld today and came across this posting by David Kiley over at Brand New World.

Here'€™s an idea to save traditional media. What if
marketers and agencies viewed every ad they create and buy as a medium
for word-of-mouth.

A few years back, we wrote:

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Who Clicks on Ads? And What Might This Mean?

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Digital Marketing's Dirty Little Secret

by: Scott Goodson

Rohit Bhargava the marketing blogger, introduces us to Firebrand - Where the best ads in the world will be featured. He has done an amazing job of reviewing Firebrand, that it behooves me to simply let you read his words.

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Welcome To Haute Mexique - High Mexican

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