marketers

Lead Generation Best Practices: Thought Leadership with The Funnelholic

by: Jon Miller

 

Continue Reading

Branding, the Island

by: Jonathan Salem Baskin

Billions have been spent on systems intended to strengthen relationships between companies and consumers. Endless books have been written about it. You can't have a conversation at work, or produce a slide presentation, without talking about how much you worship customers, believe in customer-centricity, or otherwise praise their position as your Guiding Light.

Continue Reading

16 Questions to Ask Yourself When Listening to Customers

by: George Silverman

Marketers listen to lots of focus groups. But they don't always know what to listen for. In the past, I have provided long checklists, but to experienced people, the lists probably come across as either a little condescending (that means talking down to people — just kidding!),  unnecessary or — on the other side of it — a little bit overwhelming.

Continue Reading

Example of How to Promote a WOMworthy Product Via Word-of-Mouth Marketing: AeroPress

by: George Silverman

Here's a great example of word-of-mouth marketing, on many levels.

Continue Reading

Marketing's Wheel of Misfortune

by: David Armano

One of the ways I have "monetized" this blog and other efforts in the social space has been the privilege of  getting out and speaking to folks in the marketing field from a variety of perspectives.

Continue Reading

Targeting Influencers With Virals 'Doesn't Work'

by: Mark Rogers

Duncan Watts is a Yahoo researcher who has done detailed work looking at the best strategy to launch a viral campaign - the kind of campaign which is aimed at getting the consumer to pass the idea along. Watts compares campaigns which targeted viral communications via “influentials” in the social network with campaigns which simply seeded the viral in the maximum number of places in the network. Watts found that the latter was a more effective way of launching a campaign.

Continue Reading

Twitter or Facebook?

Continue Reading

The 7 Basic Rules of Social Network Design for Marketers

Continue Reading

Where is the Super CMO?

Continue Reading

Marketing and the CMO

by: Idris Mootee

Over the last two decades, marketers liked to believe that they have significant progress in making marketing results more scientific. Furthermore, they have tended to believe that with the advent of Customer Relationship Management (CRM) technologies, that they are building relationships with customers.

Continue Reading
Subscribe to RSS - marketers