luxury

The Next 24 Months for Luxury Brands...... Innovate or Die

by: Idris Mootee

In London this week for planning sessions. Did enjoy some quality time Sunday with my sister’s family including a quick visit to Portabello Road and then lunch at the Mandarin. This year Christmas’ decorations are done with a budget in mind and you can see it is not like other years. High Street retailers suddenly look main street.

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When Did Luxury Became Excess?

by: Jonathan Salem Baskin

It turns out that the luxury consumer businesses are feeling the pinch of recession, and I think they only have themselves to blame for hurting their brands.

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Why on Earth Would Barney's New York Launch a Target Brand?

by: Scott Goodson

In a very interesting twist of premium fashion melting into the Target Warehouse culture, Barney's New York will launch eco-friendly Rogan for Target.

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Just How Innovative Is the most Prestigious Credit Card in the World?

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Tiffany - Extending the Brand Magic to New Categories?

by: Idris Mootee

We did a little shopping this weekend my wife and I stumbled upon a few good finds including a pair of Burberry snow boots and a pair of elegantly designed Tiffany sunglasses (with Swarovski crystals on the sides).

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Luxury Brands Should Jump on the Social Network Parties

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Advanced Brand Strategy Masterclass Week 3 - Luxury Brand Marketing

by: Idris Mootee

Since
we have great momentum on the debate on this subject, this is the
perfect time to introduce next week's module - Managing Luxury Brand.
The topic of "Brand Meaning"

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The Transformation of Luxury Brand Marketing

by: Idris Mootee

There are many good postings to share:

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Engagement Without Connectivity, It's Just Advertising

by: Scott Goodson

Advertising can suck.

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Luxury Brand Names - Extensible Everywhere?

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