Katie Byrnes

5 Essential Books to Understand B2B Sales 2.0

Guest Post by: Katie Byrnes

To effectively build relationships with prospects, sales teams need to learn to leverage evolving sales strategies. Without utilizing social networking, content marketing and other strategies, sales teams are likely leaving money on the table.

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Tips for Creating Conversion – An Interview with Tim Ash

Guest Post by: Katie Byrnes

Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. He wrote the book on landing page optimization, literally! Read the summary below or view the video to learn some of the top tips for creating conversion.

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Top Challenges in Content Marketing

Guest Post by: Katie Byrnes

A poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing. The challenges include:

 

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Top 10 Tips for Lead Nurturing Success

Guest Post by: Katie Byrnes

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success, written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing, it also embodies and reinforces so many Marketo best practices. For a quick summary of the 10 tips, read below.

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