Interbrand

best brands and companies lists

Have you ever wondered how closely a company’s brand value and revenue are correlated? Or perhaps how well a company ranks as a place to work and how it ranks on innovation are correlated?  

 

I compiled data from the following “best” lists*:

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The Problem with Brand Valuation

We’re about at the midpoint between the release of Forbes’ “The World’s Most Valuable Brands” report back in last July and Interbrand’s “Best Global Brands” report which is due out on September 15th (it usually gets picked up by Businessweek.) You know those studies which report, for example, that Coca-Cola is the world’s top brand, or that Google’s brand value at $39.7BB is still way off from Apple’s at $57.4BB. So I thought now would be a good time to raise a concern I have about these methodologies.

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FUTURELAB 100 – 2009

It’s that time of the year again where everyone makes lists and hitparades. We don’t do too many of them, yet the Futurelab 100, always brings interesting insights into the ways Interbrand’s most powerful brands are relevant online (or not?).

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Branding Is Creation Science

by: Jonathan Salem Baskin

Branding giant Interbrand announced its "2008 Best Global Brands" last Friday, and reminded us that its methodology, not to mention the relevance and utility of its prognostications, amounts to little more than the Creation Science of the business world.

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Survey: Nobody's Green Enough

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The New Futurelab 100: Have the Brand Gods Gone Crazy?

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Special Feature: The New Futurelab 100

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