interactive

Selling 'Innovation' and the RFP game

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Some Players Call WoW the New Golf (v2)

by: Lynette Webb

I used this quote in one of the earliest Flickr slides, paired with a screenshot but I was never happy with it. A while back I resurrected it with this much nicer photo and just realised I hadn't posted it to the set - so here it is.

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Virtual worlds and the future of TV

by: Dominic Basulto

In the Sunday New York Times, Dave Itzkoff explains how and why TV networks and cable stations are experimenting with virtual worlds such as Second Life.

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Social software is a movement not just a technology

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Harvard Business Review Case Commentary: 'We Googled You' (newly interactive)

by: Danah Boyd

In each issue, the Harvard Business Review has a section called "Case Commentary" where they propose a fictional but realistic scenario and invite different prominent folks to respond. I was given the great honor of being invited to respond to a case entitled "We Googled You."

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More Details on Joost Advertising

by: Ilya Vedrashko

Some time ago, I posted a general overview of ad formats in Joost. This was before the company announced the product's formal launch last Tuesday carrying some 30 advertisers who'd signed up for the three-months trial. I thought I'd pop in and see who's doing what.

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Joost's Advertising Model

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ITV are launching mobile coupons

by: Lynette Webb 

OK, so this hasn’t launched yet. But the fact that ITV are serious enough about doing it to have announced it publicly is interesting.

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Advertising Age - MediaWorks - Street Furniture Gets Interactive

by: David Polinchock

From Ad Age:

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