What Is White Space Mapping? Beyond the Core and Adjacencies, How Do We Identify and Map out the Most Relevant Elements of Future Competitive Space? Idris Mootee 30/03/2010
iTouch Jumbo, Large Soda and Magnum Condom. What Do They Have in Common? It Is All About Size. Idris Mootee 22/03/2010
Can You Tell the Differences between Customer Archetype, Customer Personas and Customer Segmentation? Idris Mootee 13/03/2010
The Digital Photography Industry Is Now at Its Industry Breakpoint, It Is Ready for Disruption. Not All Will Survive. Idris Mootee 08/03/2010
Your Smart Phone Could Also Be a Spy Phone. It Is Possible that It Broadcasts Your Location without Your Knowledge. There's No Place to Hide. Idris Mootee 02/03/2010