Fascinating new RSA Animate featuring Dan Ariely talking about his new book The Truth About Dishonesty. Lots of nuggets in here including a really interesting thought on how tiny is the proportion of 'big cheaters' in society and how the magnitude of dishonesty we see is instead down to good people who think they are doing good but in fact are cheating just a little bit.
Fundamentally I believe that we need to live in a world of facts — a real world where there’s good news and sometimes not so good news. All too often people, particularly in the revenue function, spend time trying to focus on what they wish were true.
Companies spend hundreds of millions creating brand heat and product lust. They are highly protective of their reputation and brand, so isn’t it remarkable to think that just 140 characters can make or break it?
I wonder whether the company, with its spot hitting 800K+ views on YouTube, isn't going to make more money selling their $15 t-shirts than it does selling trailers. Watch the "making of" video, too.