generations

A new report from Pew that looks at issues surrounding the “generation gap”. I will not attempt to summarise the reports findings – it contains lots of charts, tables and stuff.

by: Dick Stroud

There is a plethora of research being published that compares the digital habits of Gen Y and Baby Boomers. It all shows the same thing, plateauing of uptake by the young, rapid rate of uptake by the oldies.

The investment bank Morgan Stanley has published a report on teenage media consumption written by a fifteen year old.

The intern was asked by the company’s media and research department to describe how he and his friends "consumed media" like games consoles, cell phones, television and the Internet...

Marketers instinctively look for the unique characteristics of individual consumer groups/segments to be able to tailor an offering and the communications to resonate with their special needs/requirements.

by: Dick Stroud

This report has been produced by Age Wave with research from Harris Interactive.

Well worth reading since it provides interesting contrasts as to how the recession has affected different generations - as shown in this example.

by: Dick Stroud

by: Dick Stroud

by: Dick Stroud

What a great sounding title? Maybe it’s a tad pompous? What it means is that as the sky falls in and the economic and financial structure of the West disintegrates, the old and the young will be affected in very different ways. This is the first of my muses about this subject. To begin with I thought I would amass some factlets about Europe’s stressed-out 18-34 year olds.

by: Dick Stroud

The dreadful term Spending the Kids Inheritance (SKIing) is one of the few age-jargon phrases that has stuck in mainstream language.