Forrester

Only 10% of European consumers trust posts by brands on social media sites like Facebook or Twitter; in North America this number increases to 15%. This is the finding of new research from Forrester. It shows that consumer trust of brands in social media is still much lower than the trust they have for their friends and the posts they make.

Guest Post by: Phil Fernandez

I had the pleasure of hearing the keynote Andre Pino, principal analyst for Forrester Research, delivered at our recent Marketo User Summit, coining himself a “Recovering CMO” and giving insight into the changing dynamic for companies trying to achieve top-line growth. Having been in the trenches for a number of years, Pino acknowledges that, until now, marketers didn’t have the tools to monetize their efforts.

Recently I wrote about the tool that Forrester provides to enable you to find out how many of their social media types exist by age, gender and country – this link gives a definition of the different types.

by: Dick Stroud

Technographics, what a nice word. No idea what it means but it does sound important and something you and I should know about.

by: Matt Rhodes

by: Karl Long

Is the web really moving so fast that the recently, bold, innovative, interactive marketers are now the “traditional” media? Are they obsessed with RIA/Flash based “orgies” for the senses and missing the boat a little on the “new” marketing, the conversational marketing, the blog marketing, the social software etc.

by: John Caddell

by: Christian Smagg

by: Christian Smagg

by: David Armano

Over at Forrester's Groundswell blog, Josh Bernoff recently wrote this in the context of social applications doing well in a recession: