Forrester

New research shows most consumers still don’t trust brands in social media

Only 10% of European consumers trust posts by brands on social media sites like Facebook or Twitter; in North America this number increases to 15%. This is the finding of new research from Forrester. It shows that consumer trust of brands in social media is still much lower than the trust they have for their friends and the posts they make.

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Lessons from a Recovering CMO with Andre Pino of Forrester Research

Guest Post by: Phil Fernandez

I had the pleasure of hearing the keynote Andre Pino, principal analyst for Forrester Research, delivered at our recent Marketo User Summit, coining himself a “Recovering CMO” and giving insight into the changing dynamic for companies trying to achieve top-line growth. Having been in the trenches for a number of years, Pino acknowledges that, until now, marketers didn’t have the tools to monetize their efforts.

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Italy Tops the List of Creators

Recently I wrote about the tool that Forrester provides to enable you to find out how many of their social media types exist by age, gender and country – this link gives a definition of the different types.

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Forrester Research report about US Technographics

by: Dick Stroud

google008-749279.jpgTechnographics, what a nice word. No idea what it means but it does sound important and something you and I should know about.

 

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Engagement - Your New Key Metric

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Interactive Marketers, the New Stick in the Muds?

by: Karl Long

Is the web really moving so fast that the recently, bold, innovative, interactive marketers are now the “traditional” media? Are they obsessed with RIA/Flash based “orgies” for the senses and missing the boat a little on the “new” marketing, the conversational marketing, the blog marketing, the social software etc.

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Is Your Marketing Department Confused about Web2.0? Read This

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Enterprise 2.0 Fear Factor: Overcoming Risks, Uncertainties and Doubts

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Enterprise 2.0 Fear Factor: Overcoming Risks, Uncertainties and Doubts

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The Application Economy

by: David Armano

Over at Forrester's Groundswell blog, Josh Bernoff recently wrote this in the context of social applications doing well in a recession:

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