The Art of Creating Emotional Attachments to Digital Objects
The argument for or against e-books always seems to boil down to one central issue: e-books can not be touched, bookmarked and lovingly annotated in the same way that real books can (sorry, Kindle). The early adopters will always embrace digital content, on whatever device is offered to them. It's the middle- to late-adopters who need an additional emotional connection to that digital content before they will embrace tablets and e-books. The current approach to "flipping pages" on a tablet is a cute start, of course, but there's more that can be done to create emotional attachments to digital objects.
