design thinking

The Death of Creative Director. The Birth of the Multi-Disciplinary Design Thinker.

by: Idris Mootee

What do we know about creativity? We mistakenly narrowly associate creativity with film director, musician or an egotistic advertising creative director. The very idea of a creative director is so 70’s. It may be still relevant in the field of performance art as it is more about personal style, but in the world of marketing and design, it is an irrelevant role. I’ve seen many account planners who are more creative than the “creative directors” although they don't wear that hat.

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What Are Your Principles of Good Design? (Featured)

by: Design Translator

I have been thinking about this a lot lately. Particularly because I frequently like to consolidate my design thinking, and had noticed many designer anchoring their work on some kind of design philosophy or thinking. Similarly, Dieter Rams’ 10 Commandments helped define him as a designer, and perhaps by identifying these Principles or Laws could do the same for me as well.

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Design Thinking in Business Strategy

by: Idris Mootee

I have received a lot of great feedback from many of you on my previous post "MFA is the new MBA". There has been some heated debate from our MBA strategists on whether designers can really handle the data-driven culture of board level decision making.

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Design Thinking and the New Model of Strategic Innovation

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The 4 Ps of Innovation and Design Thinking

Five Innovation Traps

by: Idris Mootee

I have been spending a lot of time  lately with clients and friends who
are working or are interested in the field of innovation and a few common
themes came up. The most common ones are innovative ideas are often
immediately obscured by current business concerns, organization solios

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'Design Thinking' for Business and Strategy Innovation

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Design Thinking and Business Innovation

by: Idris Mootee

One of the hottest topics right now is bringing design concepts and thinking approach to business strategy. The basic idea of the design approach to business innovation is to
(i) understand the client and the "design problem" - to thoroughly understand the context and explore opportunity horizons.

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