consumer insights

Customer Insight & Analytics Exchange: Highlights From The First Day

Today I wish to share with you the key points that I took away from my participation in Day One of the Customer Insight & Analytics Exchange conference taking place in London.

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Customer Insight & Analytics Exchange: Highlights From The First Day

Today I wish to share with you the key points that I took away from my participation in Day One of the Customer Insight & Analytics Exchange conference taking place in London.

Continue Reading

Is TV being ignored? The evidence

The other day The Guardian ran an interesting piece about US Presidential candidate Mitt Romney’s digital campaign. Romney’s digital director, Zac Moffat, justified the campaign’s investment in digital by talking about consumers who are ‘off the grid.’

By this he meant the third of Americans who no longer watch live TV, except sports, and so are largely immune to TV advertising.

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Both Facebook Fans and Friends of Fans Spend More Money With Retailers

The other day I posted a piece questioning the value of a like, given that 1.17 trillion are given a year.

Now Comscore and Facebook itself (so hardly a disinterested party) have produced a report looking at what value your Facebook fans have.

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What’s the Magic Word for Ecommerce Sites?

Long before the Mad Men era, advertising experts knew that certain words get the attention of readers and spur them to action. One word has made just about every top ten list, and new research from Kantar Media shows this word remains as powerful in the online world as it was in print. The study surveyed at a large number of online shoppers (2500+) to determine what would motivate them to place an order.

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Solving the “Invulnerable Customer” Problem

Often, consumers don’t buy products because even though they recognize a risk exists, they don’t think they will be victims. The belief may be irrational, but they see themselves as invulnerable. So, they don’t buy life or disability insurance, they don’t invest in healthcare products products or services, they don’t join a gym, or take other common and desirable steps to protect themselves. This poses a problem: what’s the best marketing strategy for consumers who seemingly believe in their own invulnerability?

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Follow the Money - Follow Women - Stupid

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. Therein lies the pickle.

So starts an article in the McKinsey what matters publication. I guess that says it all.

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What Mature Consumers Want - New Report from AT Kearney

This new report from AT Kearney concludes the most important finding in the study is that old shoppers do not think they are adequately served by marketers, retailers or manufacturers. Most comments focus on the difficulties they face, including the inability to navigate large stores, with too many hard-to-reach products on shelves that are either too low or too high.

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Lateral Thinking: Use Social Media Monitoring to Study Your Audience and Prospects

Guest Post by: Monica Shaw

Last year we worked on an interesting project with Bushmills Whiskey who were producing a marketing campaign called “Bushmills Brothers”. Their goal: get more young guys choosing Bushmills as their drink of choice when out on the town with their mates.

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Not Consumer Insights but Consumer Discoveries

Yet another popular online publication link baits the entire design industry by revisiting the whole “User Centered Innovation is not really innovation” debate. I mean, did we not discussed this whole “User Centered Innovation is Dead” thing more than a year ago (in February 2010)? I thought we had already decided where the strengths and weaknesses of this activity or process lie and have all moved on?

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