consumer insights

Most older people don't trust the Financial Services industry. The lack of trust probably is equally shared by the young. This is not telling you anything new.

A train journey gives you a chance to catch-up on all those 'trends for 2016' newsletters.

I have just been reading the one from Econsultancy about the '11 pivotal social media trends' for 2016.

This analysis from Nielsen is amusing.

The global survey found that trust levels in advertising have remained consistent across earned, owned and paid formats over the past two years.

A long time ago, at the birth of the ageing business, there was a set of arguments that were always rolled out to justify why brands focus on the young. In those days young was 18-34, for many it still is but it has gone up a decade or two.

Saga has done some research into the age structure of the UK car travel market.  This is far more than your usual PR market research. It is very well done and mighty comprehensive.

Kim Walker and I believe every customer experience should be designed to accommodate the needs of the widest possible range of consumers.

Two days ago at 07.00 the UK launched the sale of its 'Pensioner Bonds'. To buy these you had to be 65+.

At 07.20 I tried to log and buy some. The website was overcome by the demand and was showing an 'unable to cope' message.

Do customers really care about brands? 

A couple weeks ago, SDL shared a post of theirs that included 25 facts about customer experience, including a variation of this one:

Research from Ipsos MORI (sorry I couldn't find its URL) forecasts how people will spend their pension funds once they get hold of them next April. Here is an article about the research from the Guardian.

One of the UK's largest DIY, for the younger reader that stands for "do it yourself', retailers announced this week that it was shutting a quarter of its retail outlets in the next four years. 

The stated reason was that young people cannot/don't want to do their own repairs and decorating.