consumer habits

Believe in bigger things: There is no social media

We need bigger perspectives; there is no such thing as social media – what are the larger business opportunities created by consumer engagement?

Continue Reading

The Missing Consumers

by: Jonathan Salem Baskin

While the mainstream press, and most digital marketing firms, are convinced that social media are changing the consciousness and habits of humanity, I've chanced upon two studies that suggest otherwise:

Continue Reading

Marketing to Moms? Read the Digital Mom Report

by: Guy Kawasaki

Continue Reading

Code Words & Secret Meanings

by: Jonathan Salem Baskin

When Procter & Gamble lowered its sales outlook in the middle of last month, it offered up the most traditional, generic excuses for what was wrong...and what it intended to do about it. The one novel item in the announcement garnered no more media scrutiny than the lame rationale that surrounded it.

The company is suffering from pantry deloading.

Continue Reading

Cultural Obesity

Continue Reading

Tom and I See It the Same Way

by: Dick Stroud

There is a lot being published about consumer electronics in the wake of the show in Las Vegas. Any market analyst worth their salt will have a report about the market.

A couple of the gurus have discovered something that I suspect most people reading this blog have known for years. For example:

Continue Reading

The Era of Cheap S--t Is Over

by: John Caddell

Our kids' piano teacher lets our kids choose a little prize after their lessons, if they've tried hard and been attentive. The other day, my wife said, after tripping over one of these dollar toys for the millionth time, "I may have to tell her to start bringing candy, instead of these little toys. I can't keep up with all the crap."

Continue Reading

Is 'Renting the New Buying'?

by: John Caddell

Hobby Princess blogs very infrequently these days (I'm guessing that a new baby in the house has something to do with that). Nonetheless, when she posts, it's essential reading. Her most recent post, "Renting Is The New Buying," theorizes how the recession might alter our consumption habits.

She writes:

Continue Reading
Subscribe to RSS - consumer habits