Web 2.0 and the 4 Cs
by: Idris Mootee
Web 2.0 is a loaded term that is unarguably subject to enormous amount of hype but now also a lot of serious corporate interest. Different people define Web 2.0 in different ways, which are often confusing and is understandable (same as branding, strategy and many other words). I have written a lot the last few weeks on Web 2.0 and Media 2.0.