celebrities

Guest Post by: Ravali Ravulapati

I have to admit, I usually don’t have too much time to watch TV. But when I do, I usually watch shows that don’t require much focus and after a long day of work I often resort to reality shows or random celebrity news. However, I think I can justify this by saying that I have taken away a few “marketing” lessons from these shows or celebrities. Whether its reality TV, Food Network or watching E!, there are valuable lessons these “celebrities” can teach us marketing professionals.

Guest Post by: Alex Truby

They’re arguably the two biggest stars on the planet and both Lady Gaga and Rihanna have famously made incredibly innovative use of social media to get real commercial advantage. But which is using social media with the greatest effect, and which is most successful at actually engaging her fans?

Kutcher, long a pioneer in "celebrity tweeting" and the amasser of 8 million+ Twitter followers, has announced he will no longer type his own messages but rather rely on his PR team to come up with fodder to fill his stream. Social media evangelists are bemoaning the possible end of authentic tweeting because other celebs and brands follow suit.

America's collective grief over the death of Steve Jobs is entering the next phase of what has become a somewhat common experience of fantasy community that I'm calling a Diana Moment, which goes something like this:

After 25 years, Oprah Winfrey's history-making TV show has come to an end - and so has The Era of the Analog Celebrity. In many ways, Oprah defined what it meant to be a celebrity in the analog age - the age before Twitter, Facebook, Foursquare and the constant need to optimize your Google search results.