buying behaviour

Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases

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Buyer Behavior in a Recession

by: Jon Miller

Despite some signs of an improving economy, understanding techniques for marketing in a recession is still on the mind of almost every marketer I speak with.

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The New Seasonality

by: Jonathan Salem Baskin

If you ever needed proof that the context of would-be purchasers' lives is a far more important quality than any attribute of brand that you might promote, just look at the emerging utility "paycheck cycle" for packaged goods marketers.

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Five Ways to Sell in a Bad Economy

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Buyology by Martin Lindstrom

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Lovely Little Film

by: Scott Goodson

Xavier my client sent me this lovely little film about the power of emotional advertising. A simple message re-written can make a difference. In my future, writers have a role!

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