business books

Ah, summer! Great time to catch up on some reading and learn how to build a brand, do better marketing, run a business, improve yourself, lead effectively, and think differently. Here are nearly 30 recommended business books that I’ve written up and talked with the authors about in my Brand Book Bites. All of the books are worth checking out, but I’ve featured one in each category in case you want a short list.

If you know me, you know I’m always reading a new business or marketing book.  That said, it can get expensive buying every new book that hits the market.  According to 800ceoread.com, there were over 11,000 new business books released last year alone – and I think that’s a conservative estimate.

In the wake of the worst US economic catastrophe since the Great Depression, everybody realized this: Making money is harder than we thought. So, this year, books on innovation had special resonance. Luckily, there were some great ones out there. So many, in fact, that this year’s best-of list includes two “companion volumes”–other good books from this year that cover similar material from another perspective.

Mitch Joel shouldn't need an introduction, but in the event that you haven't heard of him, he founded a successful Canadian based agency called Twist Image, is a well known participant at the intersection of business, social media and marketing and speaks on these topics often. When Mitch reached out to me, I promised no softballs, and his thoughtful replies make a great case for why you might want to investigate his new book, Six Pixels of Separation.

by: Alexander Osterwalder

by: Guy Kawasaki

by: Alexander Osterwalder