Business and Games

April 2, 2011

Game-Based Marketing: Book Review

Contrary to what the authors suggest, your marketing program is not going to be automatically fun if you simply slap points and a leaderboard on it.

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Ilya Vedrashko, marketing, games, books, book review, gamification, Business and Games

December 6, 2010

Muzzy Lane’s Marketing 101 Wins Serious Games Showcase & Challenge for Business

Muzzy Lane is the 2010 Serious Games Showcase & Challenge winner for the business game category with Marketing 101 - The Principles of Marketing.

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Eliane Alhadeff, serious games, marketing, Business and Games

August 9, 2008

10 Ways Your Company Can Use Advergames (Part I)

by: Alex Eperjessy via Business and Games Blog

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branding, branded content, advertising, advergaming, Business and Games, Alex Eperjessy

Business and Games

Game-Based Marketing: Book Review

Muzzy Lane’s Marketing 101 Wins Serious Games Showcase & Challenge for Business

10 Ways Your Company Can Use Advergames (Part I)

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Business and Games

Game-Based Marketing: Book Review

Muzzy Lane’s Marketing 101 Wins Serious Games Showcase & Challenge for Business

10 Ways Your Company Can Use Advergames (Part I)

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