brands

Are You a 'One-Night Brand'?

by: Alain Thys

Imagine the following situation. A man sees an attractive woman at a party. They talk and decide to have a few dates. After giving all the right signals for being a loyal, caring, trustworthy and relationship-oriented guy, he convinces her to spend the night. The next day he is gone and when she calls it is clear he doesn't want to speak to her....

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Working Purposefully

by: Jennifer Rice

I haven’t written in a while, I know. I find that when I’m resisting something, it’s a sign that I need to do some thinking and reevaluation. So that’s exactly what I’ve been doing, and it’s time to start sharing my thoughts.

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Astronaut Misses First Golf Shot in Space

By: Ilya Vedrashko

"In one small swing for man, but one giant promotional stunt for a Canadian golf equipment company, cosmonaut Mikhail Tyurin set himself up for a shot that would put Tiger Woods to shame.

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Fortune on Personal Fabricators

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Hijacking Brand Space

by: Ilya Vedrashko

The title here is a bit too dramatic, but it does illustrate a potentially much larger problem than the glitch at the Sun's new pavilion (it opened today in SL with a press conference; Millions of Us has more details and pics).

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Goodbye Kids Halloo BMW 7 Series

by: Dick Stroud

How do US parents fill the lost delights of having their children living at home? It seems as if they get down to the car dealer and buy themselves a hot car.

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Is Your Brand 'BlogSafe' ?

by: Alain Thys

What would you do if someone (say a known blogger) picks up your advertising campaign because he thinks you've done a good job, puts it on YouTube and spreads your message to his audience ? Would you send him a box of chocolates or a letter from your lawyers ?

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Advertising in Virtual Worlds

by: David Polinchock

UPDATE: The MIT Advertising Lab has an update on brands moving into Second Life at: MIT Advertising Lab: Brands March On Into Second Life.

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Brands March On Into Second Life

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What’s Your Creative Brand?

by: David Armano

I created this illustration eight years ago.  I was at a very different stage of creativity that I’m in now.  If you asked me then to define my creative brand, I might have talked about my desire to get my work noticed.

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