brands

President, Not a Brand

by: Jonathan Salem Baskin

If branding is a tool for winning elections, it's probably the bane of governing.

I think it’s due to the difference between image and reality. People vote because of what they think, but they’re governed by actions, mostly. Sure, their thoughts interpret and sometimes override them, but promises and declarations can’t take the place of behaviors.

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It's Time for Brands to Arise

by: Jonathan Salem Baskin

World stock markets are crumbling. Financial institutions are writing-off losses in the billions. Workers are in fear of losing their jobs. Home-owners are scared of looming mortgage payments. The dismal holiday sales and ongoing economic uncertainty suggest that nobody is feeling too comfortable with spending money. And the mid-term outlook doesn't look any better.

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When Brands Sneeze...

by: Jonathan Salem Baskin

Mortgages, deeds, and other various forms of paper relating to real estate investments are nothing more than commitments...promises that possess values only insomuch as they're keepable, and that there’s a marketplace ready to affirm and trade upon it.

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Subconscious Warm up: How Brands Have an Effect on Your Behavior

by: Scott Goodson

If you ask Rob Walker (who writes about consumer culture for the New York Times Magazine), about the influence of brands on you and culture, he will barely blink an eye before responding: "subconscious behavior."

Here is his article from this weekend's NY Times Magazine. Wonderful reading if you're into cultural movements. Here is the link to the NY Times.

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Media: Sparking a Cultural Movement

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Quoteplay #5

by: Iqbal Mohammed

"No brand will be rich enough to buy back its past."

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Radical Transparency and the Right to Information

by: Iqbal Mohammed

When WIRED recently announced that transparency is a judo move, they obviously didn't mean what PSFK discovered at the Captial One offices recently.

That gaffe, however, set me thinking.

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Whoa... Brand, Brand, Brand?

by: Sigurd Rinde

Reading Evelyn's post I (my fault) get stuck on one word, one concept: "Hang on, brand? Why brand?"
Yes indeed, why the notion of brand?

Of course I accept that a Brand is an important asset. Just like an old building. Great to inherit, important to keep up.

But would you build an old building?

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Brand and Media Survival Guide to Virtual Worlds - talk transcript

by: Gary Hayes

NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“.

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My Virtual World Brand Talks and Comparative Data

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