branding

Branding in the Age of Social Media

Continue Reading

An Extension Too Far?

by: Jonathan Salem Baskin

One epistle in the branding canon concerns the extension of brand names to products and activities that may not be so obviously connected to the origins of said notoriety.

And the gurus said let there be a Mr. Clean Car Wash.

Continue Reading

Then So Should a Car Wreck

by: Jonathan Salem Baskin

If the eyeballs delivered by the viral nonsense coming from Burger King is considered marketing, then so should a car wreck.

Continue Reading

Great Placement?

by: Jonathan Salem Baskin

I know many communicators will claim that there's no such thing as bad publicity, but check out the logo on the medic's sweatshirt. 

Context matters, doesn't it?

Continue Reading

Branding, Brains, and Google

by: Roger Dooley

Not long ago a press release went out with the provocative title, “Brain Works Like Google, New Study Finds.” More specifically, the news release claimed that the study showed that our brains choose brands from our memories using predictable unconscious rules, much like Google ranks sites using an algorithm:

Continue Reading

Brief History of Advertising, Marketing and Branding

Continue Reading

Evil Clowns Invade Thailand!

by: Jonathan Salem Baskin

Thailand's highway patrolmen spent the first week of this year wearing scary clown smiles on their anti-pollution facemasks, all in support of the country's branding slogan, "The Land of Smiles."

Continue Reading

Brand Experience Innovation Ideas that Promise to Fly Even in a Recession

Continue Reading

A Grain of Salt

by: Jonathan Salem Baskin

The Wall Street Journal dedicated a special section in yesterday's paper to "The Secrets of Marketing in a Web 2.0 World," and made five shockingly novel revelations:

Continue Reading

Hunting or Gathering?

by: Jonathan Salem Baskin

Google and Procter & Gamble are promoting their "innovative" collaboration to find ways to draw more online attention, having already done so for viewership of a video for Tide's "Talking Stain" commercial (which I thought was absolutely hilarious).

Continue Reading
Subscribe to RSS - branding