brand building

October 7, 2006

Highlights from 2006 CMO Council Summit

I had the opportunity to attend this year’s CMO Council Summit in San Francisco, titled “The Power of Engagement: Gaining Customer Intimacy, Influence & Inspiration”.

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Jon Miller, communities, consumer marketing, co-creation, customer insights, brand building, CMO Council, trust, online, MySpace, franchise, advocacy, consumer engagement

July 26, 2006

Focus or Flexibility

by: Jennifer Rice

My last post, Positioning for Extinction, stirred up quite a debate.

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focus, branding, Jennifer Rice, brand building, Weber, flexibility

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