books

Apologies Really DO Work

Have you ever annoyed a potential customer, or made her angry? Before you decide to ignore the faux pas and press forward with the pitch, or write her off and move on to greener pastures, try this simple technique: say, “I’m sorry”. That’s likely instinctive behavior for many of us, but at times it may seem easier to call no further attention to your words or action that aggravated the prospect.

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Bright Lights Project: Kindle

BookExpo America, the annual event for the authors, agents, publishers, distributors, and assorted vendors of the book industry, just concluded last week in New York City. The gig was filled with handshakes and the tote bags filled with galleys and schwag, or so I read on Fortune's website.

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5 Essential Books to Understand B2B Sales 2.0

Guest Post by: Katie Byrnes

To effectively build relationships with prospects, sales teams need to learn to leverage evolving sales strategies. Without utilizing social networking, content marketing and other strategies, sales teams are likely leaving money on the table.

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Game-Based Marketing: Book Review

Contrary to what the authors suggest, your marketing program is not going to be automatically fun if you simply slap points and a leaderboard on it.

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Poke the Box by Seth Godin

Review – Poke the Box by Seth Godin

Poke the Box by Seth Godin is a very short book focused on one key idea: “Get off your butt and start something!” More specifically, Godin tells his readers to not wait for permission from others, to not worry about failure, and in general to buck both corporate and personal inertia by trying something new.

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Enchanting Guy Kawasaki

I never tire of hearing Guy Kawasaki speak, so his recent address at the NRF’s INNOVATE 2011 Conference was a delight to attend.

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Enchantment: How Not to Suck at Business and Life

Review – Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki

Guy Kawasaki may be the Dale Carnegie of the technology age. While Enchantment is peppered with references to PowerPoint, Facebook, and other 21st century topics, much of the wisdom is as timeless as what you’ll still find in How to Win Friends and Influence People.

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Books without Borders: The Digital Infinite Library

It almost goes without saying that the recent demise of bookseller Borders, which is in the process of liquidating more than 200 of its superstores around the nation, was inevitable. The rise of digital book culture has made many of the traditional trappings of a physical bookstore presence obsolete.
 
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The Art of Creating Emotional Attachments to Digital Objects

The argument for or against e-books always seems to boil down to one central issue: e-books can not be touched, bookmarked and lovingly annotated in the same way that real books can (sorry, Kindle). The early adopters will always embrace digital content, on whatever device is offered to them. It's the middle- to late-adopters who need an additional emotional connection to that digital content before they will embrace tablets and e-books. The current approach to "flipping pages" on a tablet is a cute start, of course, but there's more that can be done to create emotional attachments to digital objects.

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No Ghost in the Machine: The Case for a Social Renaissance, Part 1

(I'm sharing this essay in celebration of the official launch this week of my new book, Histories of Social Media. It debuted at SocialMediaToday and the second half is available there exclusively today).

 

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