books

Have you ever annoyed a potential customer, or made her angry? Before you decide to ignore the faux pas and press forward with the pitch, or write her off and move on to greener pastures, try this simple technique: say, “I’m sorry”. That’s likely instinctive behavior for many of us, but at times it may seem easier to call no further attention to your words or action that aggravated the prospect.

BookExpo America, the annual event for the authors, agents, publishers, distributors, and assorted vendors of the book industry, just concluded last week in New York City. The gig was filled with handshakes and the tote bags filled with galleys and schwag, or so I read on Fortune's website.

Guest Post by: Katie Byrnes

To effectively build relationships with prospects, sales teams need to learn to leverage evolving sales strategies. Without utilizing social networking, content marketing and other strategies, sales teams are likely leaving money on the table.

Contrary to what the authors suggest, your marketing program is not going to be automatically fun if you simply slap points and a leaderboard on it.

Review – Poke the Box by Seth Godin

Poke the Box by Seth Godin is a very short book focused on one key idea: “Get off your butt and start something!” More specifically, Godin tells his readers to not wait for permission from others, to not worry about failure, and in general to buck both corporate and personal inertia by trying something new.

I never tire of hearing Guy Kawasaki speak, so his recent address at the NRF’s INNOVATE 2011 Conference was a delight to attend.

Review – Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki

Guy Kawasaki may be the Dale Carnegie of the technology age. While Enchantment is peppered with references to PowerPoint, Facebook, and other 21st century topics, much of the wisdom is as timeless as what you’ll still find in How to Win Friends and Influence People.