Andrew Spoeth

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May 13, 2011

Is Content Marketing Traditional Advertising’s New Rival? [Infographic]

Guest Post by: Andrew Spoeth

Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best? Check out our infographic to get the scoop on what’s hot and what’s not in content marketing.

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content marketing, infographics, advertising, Andrew Spoeth, B2B marketing
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March 1, 2011

Is Social Media Going to Kill Email?

Guest Post by: Andrew Spoeth

The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. It has never been as easy to share information online and to connect with like-minded individuals as it is today.

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Andrew Spoeth, B2B marketing, social media, email, social networks
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January 8, 2011

Setting Your Social Media Strategy – Part 2

Guest Post by: Andrew Spoeth
This is a follow-up from a previous post, Setting Your Social Media Strategy – Part 1.
The second step in developing a social media strategy is to conduct an internal social media audit. A social media audit can be a tremendously large undertaking, but it doesn’t have to be.
 
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Andrew Spoeth, social media, social media strategy, media audit
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December 16, 2010

Setting Your Social Media Strategy – Part 1

Guest Post by: Andrew Spoeth

Where is my company really at with social media? And how can I move forward from a simple, experimental approach, to one where social media is impactful and fully integrated into the enterprise?

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Andrew Spoeth, social media strategy, B2B marketing
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October 15, 2010

Business Marketer’s Secrets to Content Marketing Success

Guest Post by: Andrew Spoeth

You’ve created a new white paper. Now what? Posting it on your website is just the beginning. It’s time to do more with less effort, and get the most out of every piece of content you create.

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content marketing, B2B marketing, Andrew Spoeth
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