Really useful insights from NN/g: Features meant to increase user efficiency by reducing steps can end up hurting users if they do not conform to existing mental models and expectations based on past experiences.
A couple of weeks back I contributed to an article being written by Anna Hart for Stella magazine that is part of the Sunday Telegraph.
The questions that she sent me were unusual in that they were very thoughtful. I am not trying to be nasty to journalists but often the questions are predictable and have been covered endless times before.
I have been in the ageing business for at least a decade - probably a bit longer. During that time I have seen a lot of changes to the way companies respond to growing number of older customers BUT I have seen the same old mistakes made time and time and time again.
Research from Ipsos MORI (sorry I couldn't find its URL) forecasts how people will spend their pension funds once they get hold of them next April. Here is an article about the research from the Guardian.
A while back I spent an afternoon talking with a team of future watchers from Toyota. They were touring the globe talking to people about the changing nature of the world and its impact on the types and volumes of cars that will be purchased.
There is an article in the FT about the need for workers in Germany to remain in the workforce for longer and how companies are responding to make this possible. If you have a FT subscription you can read the article here.
Just so you understand the magnitude of the challenge, Daimler expects that in 10 years half of its staff will be over the age of 50.