If 82% of TV Ads Generate Negative ROI, Why Are We Obsessed with Social Media ROI?

Guest Post by: Jo Stratmann

82% of TV adverts generate negative ROI, according to the book The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business, written by a team of three from Accenture.

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Fees, Lies and Advertising

I had an epiphany a couple of days ago when leaving the Denver airport. In the last 6 months the airport parking management has replaced pay booth attendants with self-serve technology that allows drivers to speed up their exit from the parking garage by not having to deal with anyone. The result has been not only faster service for the customers but also has given the airport management the ability to cut their expenses through a reduction in staffing.

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Assumption Marketing

Information is really a synonym for stuff, in that our preconceptions of what we expect to find and want to know dictate both our searching and interpretation. The world around is doesn't come prequalified with meaning; the things we find, now called data because of the digital clarity which which many of our searches are realized, require us to interpret them before they qualify as knowledge.

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Engaging Beer Mythology

Hot on the heels of my “surprise” ad, here’s another long but highly engaging commercial from Sapporo Beer.

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Kinect to Power TV Ads, Billboards

A Microsoft guy explains how Kinect and Nuads will add gestural and voice goodness to TV ads served through Xbox.

Would one have to be standing up for this? Are people's living spaces spacious enough to accomodate Kinect? And would anyone care?

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Its Now OK to Advertise to the 55+

I have been meaning to write about an article that appeared in the New York Times on the 13th May entitled: “In Shift, Ads Try to Entice Over-55 Set.”

All of these quotes should be music to my ears but I just wonder why it has taken so long for the penny to drop – as us Brits would say.

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Is Content Marketing Traditional Advertising’s New Rival? [Infographic]

Guest Post by: Andrew Spoeth

Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best? Check out our infographic to get the scoop on what’s hot and what’s not in content marketing.

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"The Future of Advertising" Speech by P&G's Ed Artzt, 1994

On May 12, 1994, the CEO of Procter & Gamble Edwin Artzt delivered a speech at the annual 4As conference on the future of advertising. It has since become a classic, often referenced but rarely read in full. The speech, written months before the first banner ad received its first impression, was prescient in many regards and inspiring throughout:

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Are Targeted Ads Tracking You Down?

The internet is becoming ever more personalized. Content can be created, shaped and tailored just for you. So you wouldn’t mind being told about products and services that may interest you whilst you browse?

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It's Time to Evolve

I’ve been struck by all of the recent accusations flying around as client/agency relationships have become more fluid -- from the rant of an industry honcho at the latest 4A’s conference saying he blames clients for the state of the industry to the “they didn’t fire us we fired them” attitude of agencies making the rounds every time a client decides it’s time for a new direction.

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