How To Stop Failing at Content Marketing

When asked about what makes a great ad, advertising legend Leo Burnett advised, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” He wanted his work to cut through, because as he also said, “If you don’t get noticed, you don’t have anything.”

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It’s Time to Forget the Fold

If you work with digital ads, you are no doubt familiar with the “fold” – the place where the user’s screen cuts off the content, and scrolling is required to view more. (It’s an anachronistic term from the newspaper days, when stories above the fold in the middle of the page were more prominent than those below.) Many advertising contracts specify “above the fold” placement on web pages, although exactly where that fold occurs depends on a variety of factors like screen resolution, browser window dimensions, etc.

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Shock, Horror! Social Media Advertising Is Useless (or Is It?)

Time for another study showing social media has “little sway” on purchases. This one was carried out by Gallup in the US, which showed the following:

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Advertising to Older Consumers - Seven Strategies to Consider

Excellent article by Kim Walker in Campaign (Asia Pacific) about ways of advertising to older consumers.

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Native Advertising Isn't the Enemy—We Are

"We have met the enemy and he is us."


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In Marketing? Then Set Aside 60 Mins of Your Life and Watch This Video

Google you are brilliant.

Take the advertising people that created four iconic American ads, fuse them with a bunch of hot shot digital marketers and create new customer engagement processes using the best of today's technology.

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This Superbowl Will Be a Moment of Truth for "Real-Time"

Real-time marketing”—just uttering the phrase evokes images of hastily photo-shopped images and ham fisted attempts to join online conversations. The stakes can be high—last week’s big winner in the responsive category during the Grammys was of course Arby’s to which the spoils of considerable earned media coverage and over 6000 new Twitter followers were awarded. Many other brands weren’t as fortunate.

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Why Most Marketers Will Fail in the Era of Big Data

Galileo once said that “All truths are easy to understand once they are discovered; the point is to discover them.”Great marketers uncover those obvious, but unexpected truths to win consumers hearts and sell products.

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What Will Advertising Look Like In 2020?

I believe that capitalism runs on the inefficiencies in any given market. These inefficiencies force evolution. They force change and innovation. Often rendering old business models irrelevant.
I’ve seen this over decades. Looking back, the change that’s happened, and the pace at which its taken place, is hard to fathom.
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Ads That Play Inside Your Head

We know advertisers are always trying to get inside your head, but what if they could broadcast an ad inside your skull? It sounds crazy, but that’s what a new ad technique does just that… Lean your head against a window, and you’ll hear an ad that seems to be coming from inside your head!

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