account management

Essentials for a Lasting Relationship

by: Scott Goodson

Someone sent me a direct Tweet today asking "what are the essentials of a lasting client and agency relationship in these new economic times?"

I don't think they've changed much from the advice Mary Wells wrote about in her famous book about account management.

My list includes:

- Honesty. Whatever happens, client and agency, need to tell each other the truth.

- Trust and mutual forgiving of mistakes, which are unavoidable on both sides.

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For solutions providers, Account Management is king

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