by: David Armano

I'm not one of those people that believes the world is being totally upside down with how we get the word out about our products and services, but I do believe there needs to some acknowledgment of several models that need to work together (and right now I am only focusing on digital—that's big enough). So I'm in the process of sketching out a very high level model of 2 approaches which in my opinion will need to work in tandem in the not so distant future. The paid and earned models.