When we think of technology’s early adopters, we tend to think of the young hipsters in tech hubs like New York or San Francisco, testing out all the cool new apps, gadgets and gizmos before the rest of the nation has a chance to check them out.
augmented reality CES Dominic Basulto early adopters kids technologyOne of the most misunderstood terms in the business world is disruptive technology. Too many companies -- and the marketers in charge of bringing these companies' innovations to market -- assume that "disruptive" connotes a highly-sophisticated, high-end product with cutting-edge technology that will appeal to early adopters.
disruptive Dominic Basulto early adopters innovation new technologies