Wow what a year 2009 was? We got hit right in the face by the economic down turn and designers all over the world were falling like flies as companies cut R&D or design budgets in response to a drop in consumer spending.
consumerism design design thinking Design Translator recession sustainabilityby: Joel Makower
I'm not sure whether it was strategic or serendipitous that the World Business Council on Sustainable Development released a report on sustainable consumption just a week before a recessionary Christmas — a time when countless millions were torn between the desire to shop and insufficient means to do so. Either way, it made for enhanced reading of what already was a pretty enlightening report.
lifestyle consumerism choice Joel Makower CSR sustainability public awareness productionby: Karl Long
German web site Pundo3000.com has done a case study of 100 product and package shots of packaged food and compared it to the reality of what is inside the package. Great stuff, we need a US version of this because even the product shot of herring bits in sauce looked nasty
reality food product shots integrity ethics consumerism advertising Karl Longby: Idris Mootee
Since we have great momentum on the debate on this subject, this is the perfect time to introduce next week's module - Managing Luxury Brand. The topic of "Brand Meaning"
marketing luxury intangibles consumerism brand experiences Idris Mootee brand meaning
