The Widget Bell Curve

by: Josh Hawkins

No matter how you slice it, the numbers are compelling. MySpace now has over 110 million users and Facebook just passed 65 million. And the demographic profile is prime with the majority of users falling into the 18-35 bucket.

Not surprisingly, brand marketers are taking notice and scrambling
to figure out the best way to take advantage of social networks. They

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WOMMA Releases Blog Ethics Guidelines

By: David Armano

The Word of Mouth Marketing Association has recently made public a "Discussion Draft" of ethical guidelines around blogging.  The entire draft and supporting documents can be found here.

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