What Is White Space Mapping? Beyond the Core and Adjacencies, How Do We Identify and Map out the Most Relevant Elements of Future Competitive Space?
When people talk about exploring white space in innovation, often they refer externally to unserved markets or businesses that are outside their core. It is basically where unmet and unarticulated needs are uncovered to create innovation opportunities. White space is where products and services don’t currently exist based on the present understanding of values.