web design

Really useful insights from NN/g: Features meant to increase user efficiency by reducing steps can end up hurting users if they do not conform to existing mental models and expectations based on past experiences.

Can the font used for important medical instructions affect how well patients follow them?

You want an eclectic reading list? This week we’ve got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more!

Here’s this week’s eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different – check out our new, easier-to-read (we hope!) design. Let us know what you think in a comment!

Here’s our curated list of some great content we found this week!

I’m a complete believer in A/B testing, and I’m always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved without exhaustive testing.

If you work with digital ads, you are no doubt familiar with the “fold” – the place where the user’s screen cuts off the content, and scrolling is required to view more. (It’s an anachronistic term from the newspaper days, when stories above the fold in the middle of the page were more prominent than those below.) Many advertising contracts specify “above the fold” placement on web pages, although exactly where that fold occurs depends on a variety of factors like screen resolution, browser window dimensions, etc.

We’ve seen a variety of disastrous web design trends over the years. Remember splash pages? All-Flash sites? Frames? We may be on the cusp of a new trend: unstyled ugliness.

By: Stefan Kolle

After two and a half years (during which we've grown to 50.000 regular readers and have been nominated for a Webbie) it's about time for a total makeover of the Futurelab universe, as the look has gone a bit stale. It's just sooooo 2006, don't you think?

by: Yann Gourvennec

by: Dick Stroud

Why when you read this type of headline do you know that the “many of today’s Internet users” are likely to be the 50-plus?