visual marketing

Sensory Appeal: Sight Matters

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Visualizing Green

by: David Wigder

Images are powerful marketing tools. For marketers, they provide powerful stimuli that can augment messaging and influence consumer behavior and beliefs.  Here are a few suggestions for marketers using visual images in the green space: 

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Can Moving Images Improve Ad Recall?

by: Roger Dooley

Side-to-side eye movements have been shown to improve memory, according to researchers in the UK and the US. They speculate that the eye movement causes the two hemispheres of the brain to interact with each other more, but a mechanism for the memory enhancement hasn’t been determined conclusively.

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