user generated content

Be The Band

by: Jonathan Salem Baskin

Thanks to video games from Aerosmith and Miley Cyrus, you can leave behind your life as a mere music lover, and join the band instead.

Talk about brand engagement.

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When Did We Start Trusting Strangers? New Research from Universal McCann

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The Future of: Wikipedia

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The Professionalisation of Amateur Fan Production

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The Future of: User Generated Advertising?

by: Iqbal Mohammed

Russell Davies writes here about the probable need for a single page/repository of information about every single product in the world - information associated with its actual use, the memories associated with it, the stories, etc. Information that probably currently exists distributed across the web and in people's memories - but put together in one easy-to-find place by the people who use the products in question.

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Content Creation Generation

by: Gary Hayes

Pew Internet & American Life Project have just published (2 Nov) a really interesting research paper called "Teen Content Creators and Consumers" with some great stats for those of us involved in grappling with the trends of user generated content amongst other things.

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The Conduits, the Scared and the Snobs

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Customer-inventors: the Next Step in Open Innovation

by: Matt Rhodes

An article in the current edition of the McKinsey Quarterly looks at Open Innovation, the way that some companies conduct their innovation externally, rather than it being a proprietary and internal process.

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Why User-generated Medical Content Works

by: Matt Rhodes

When people think of user-generated content they often think of the media or publishing. Videos on YouTube, spoofing TV shows or films, and content responding to and expanding upon journalistic or editorial articles abound. But UGC is certainly not limited to these areas. In fact it can work best on any topic where some individuals will have developed a specific interest in or knowledge of the area.

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Business Exposure to Benefit from New Face of Journalism

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