London Fashion Week: Competitions Steal the Limelight

Guest Post by: Dhiren (Market Sentinel)

This year’s London Fashion Week was the most interactive yet. Bloggers gained prominent seats at the event, the official website hosted video highlights, attendees tweeted using hash tags, and designers used their own Facebook pages to communicate with their fans.

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Tweeting Teens Can Handle Public Life

Alice Marwick and I co-authored this piece for The Guardian.

The Press Complaints Commission in the UK has now ruled that there is no “reasonable expectation” of privacy on Twitter.

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How 50 Cent Made 8 Million Cents on Twitter

Never say you can’t make money from social networking. This is what the social media gurus at StrawberryFrog keep telling me. Don’t believe them. Just ask rapper 50 Cent.

He’s allegedly used Twitter to make more than $8m in just two days, by using the micro-blogging site to promote a company he has shares in.

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Why Social Initiatives Span Business Silos

Due to weather conditions, Heathrow airport has been thrown into complete chaos, shutting down and leaving hundreds of travelers stranded (I'm writing this from London and will have to head there tomorrow). Aside from the major inconvenience, it also serves as a clear demonstration that companies who initiate social initiatives (such as a Facebook page, Twitter account etc.) will naturally over time learn that they serve several functions. As shown below, Heathrow (thankfully) has been using its Twitter presence to provide updates that are better than what you'd get from many other sources:

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Royal Holidays in April Generate Enthusiasm on Twitter

Guest Post by: Monica Esposito

What’s better than a royal wedding to lift up the spirits of the nation? A royal wedding with an extra holiday bonus, of course.

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Popular Twitter Users Have Little Influence

Guest Post by: Monica (Market Sentinel)

The ultimate quest of anyone using social media to market their goods is to achieve “online influence” over the marketplace. But don’t confuse influence with popularity, especially on Twitter.

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Social Media and #Spooks: Should Fictional TV Characters Use Twitter?

If you are not in the UK you may not know of the TV series Spooks. It is popular and award-winning BBC drama series following the work of a group of MI5 spies. It has just returned for its 9th season and many people are tuning in every Monday to see the adventures of Lucas North, Sir Harry Pearce and others. And, each Monday Twitter is flooded with discussions as people watch the show – the hashtag #Spooks usually trending globally during each episode.

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@Futurelab Goes Flipboard (beta)

If you’re a Flipboard user like me, you probably appreciate the ability of this remarkable iPad application to turn Twitter and Facebook feeds into a quite readable magazine. But you may also have wondered how you can tweak it to become even more relevant. 

After all, subscribing to a list of Tweeters with an interest in vintage clothing, does get you updates on that rare outfit by Chanel, yet also about the fact that a Tweeter’s dog has done doodoo on the carpet.

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The Dangers of Brands Over-responding on Twitter

One of my favourite podcasts is Listen to Lucy from the FT’s Lucy Kellaway and this week she has a great piece addressing how brands are responding on Twitter. Specifically how Starbucks responds to some Tweets about the brand. The piece is, like all her podcasts, humourous but with a serious message. And in this case I think its a message many brand would benefit from taking on board – how to respond to people on Twitter, or indeed how not to.

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It Takes a Village to Clean Up Twitter

Twitter is a mess. Maybe it’s just me, but in the last few weeks the vast majority of my new Twitter followers were bots or people promoting something. Perhaps that’s not unexpected. After all, I’m sure an even higher percentage of my email is spam. In this day and age, it’s a certainty that any free medium will attract abuse. But the problem is that there are lots of enablers for Twitter abuse. Are YOU an enabler of bad behavior?

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