TV

Internet Will Overtake TV as Biggest Ad Medium in 2009

by: Scott Goodson

Last week Google reported an unprecedented profit surge during a recession in the US while everyone else was reporting the opposite. And now this news from my friend Nishad who gave me this tip.

MSNBC Reported today that online ad spend will overtake TV in 2009 in the UK.

Here is the full article: 

Continue Reading

Accenture Consumer Broadcast Study - Make Sure You Download

Continue Reading

Paid vs Earned Media - on Internet Is Fair Fight

by: Lynette Webb

This paraphrased quote comes from a March Ad Age article and is attributed to Matt Freeman, head of Tribal DDB. It isn’t a new point to make but I liked the simplicity of explaining it this way.
adage.com/abstract.php?article_id=125741

Continue Reading

Media 2.0 - Ready for the Next Game

by: Idris Mootee

I have been talking with a number of senior executives of large media corporations and I really think it is an exciting business to be in. Take a look at a chart of EBITDA multiples versus EBITA from a Goldman Sachs research report on the media business growth rates tells us something. Look at the differences between video games and Internet versus newspaper. That tells you why media executives are up at night thinking about how to play the NEXT game.

Continue Reading

Military Recruitment Ads from Around the World

by: Ilya Vedrashko

I put together a YouTube playlist with a compilation of 13 recruitment ads from different countries. Comparative military propaganda highlights of the weird:

 

Continue Reading

Digital Marketing's Dirty Little Secret

by: Scott Goodson

Rohit Bhargava the marketing blogger, introduces us to Firebrand - Where the best ads in the world will be featured. He has done an amazing job of reviewing Firebrand, that it behooves me to simply let you read his words.

Continue Reading

Innovative TV Ads

by: danah boyd

For quite some time now, TV channels have bemoaned services like TiVo for allowing viewers to skip over ads. I think that the TV stations are barking up the wrong tree. More importantly, I think that they're out of touch with viewers.

Continue Reading

OnRez Second Life Viewer: Serious Games Embrace New Way To Watch Entertainment

Continue Reading

Why Execs Are Stumbling in a New Media World

by: David Armano

Rob points us to this insightful article in the Globeandmail.  I especially like this excerpt:

Continue Reading

Virtual Worlds Stuff Round-up

by: C. Sven Johnson (via Business & Games)

There’s plenty of stuff to discuss on the general topic of virtual worlds, but under the circumstances - that being I’ve not posted many entries over the past couple of weeks - I’m just going to post some links in no particular order and add a short comment to each.

Continue Reading
Subscribe to RSS - TV