Huge changes in time spent watching traditional TV. One age group is watching more. Guess who.
This data is from the US but I doubt if Europe is that much different.
I think the charts say it all - don't they?
Here is a clue. Look for the little green arrow pointing up. Looks to me like live TV is rapidly becoming (become) an oldies ghetto.
The second chart goes a long way to explain where the eyes of the other age groups are spending their time. Dick Stroud