TV

I subscribe to a mailing list called Idea A Day that sends out one idea each day. Any one can contribute an idea and most days it looks like anyone does. Usually you receive eclectic but whimsical and impractical suggestions that make you question the whole exercise. But just when you least expect it, there turns up a cracker making it all worthwhile.

A Microsoft guy explains how Kinect and Nuads will add gestural and voice goodness to TV ads served through Xbox.

Would one have to be standing up for this? Are people's living spaces spacious enough to accomodate Kinect? And would anyone care?

After 25 years, Oprah Winfrey's history-making TV show has come to an end - and so has The Era of the Analog Celebrity. In many ways, Oprah defined what it meant to be a celebrity in the analog age - the age before Twitter, Facebook, Foursquare and the constant need to optimize your Google search results.

Multitasking, once predicted as the last nail in the coffin of the TV industry, could now be the thing that reconnects TV with its most important asset: the audience.

Guest Post by: Ed Thompson

Social TV, or Connected TV as it’s also known, will be an exciting area for marketers in the future as the opportunity for integrating the Internet and social networks offers a whole new dimension to the TV experience.

On May 12, 1994, the CEO of Procter & Gamble Edwin Artzt delivered a speech at the annual 4As conference on the future of advertising. It has since become a classic, often referenced but rarely read in full. The speech, written months before the first banner ad received its first impression, was prescient in many regards and inspiring throughout: