Tribes

Rock Stars, Tribes, & Community Management

Yesterday I entertained an engaging conversation with a young professional working her way up through the industry. She made some interesting observations about the company I work for. She observed that we had a very active "tribe" in multiple social systems. She also noted that she associates one of our community managers (Suzanne) with our practice site (edelmandigital.com).

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Are We Overhyping This Whole Movement/Tribe Thing?

Have you seen any movies set in the future, say Blade Runner or Minority Report? What do you notice about those films as it relates to the future of advertising? Yep, that all of that time in the future and advertising is still pretty pervasive. In fact, it's even more pervasive then it is today. Think of those giant billboards from Blade Runner or the famous (or infamous, depending on your POV) scene where retinal scanners welcome Tom Cruise to the Gap. The only future world I can think of without pervasive advertising is the one from Brave New World and there, they train you in-vitro to be a consumer. That's pretty pervasive.

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Revealed: How Steve Jobs Turns Customers into Fanatics

Marketers gaze in envy at brands like Apple. The firm that began with the Mac has turned their customers into legions of fanatical evangelists. But, without a Steve Jobs at the helm, or with fewer resources than Apple, is building that kind of loyalty possible? I’ve got good news: while having a visionary and charismatic CEO is a big plus, it isn’t necessary to build a fan base, or even a fanatic base. One big secret of Apple’s success lies in an experiment conducted 40 years ago.

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Customer Service 2.0: Transparency, Tribes, and Talent

I confess that I have a warm spot in my heart for customer service operations. It is probably because I met my wife of 29.5 years Eileen Marie when she and I were on the customer service phones at the Polaroid Corporation. As an old phone jockey, it is apparent to me that the world of customer service is transforming.

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Some Evidence of Online Community Benefits

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