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National Brands Going Local

My most recent Harvard Business Review piece discusses a trend in retail: Whole Foods and other progressive retailers like Starbucks and Lululemon Athletica are increasingly shedding their national standards and conventions to achieve a more local brand image.

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Is Solar Energy the Next Great Crowdfunding Experiment?

If there’s one trend in 2013 that’s capable of changing the way we think about clean energy, it’s the professionalization of the crowdfunding movement. California-based Mosaic, which officially launched to the investing public this week, has a bold vision for bringing clean energy to the nation: tap into the power of the crowd to raise as much as $1 trillion for solar power projects across the country.

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