trade shows

Time to Kickstart(er) the Consumer Electronics Biz

The big news coming out of the CES show in Las Vegas this week was the lack of big news coming out of the CES show in Las Vegas this week. The biggest news, quite possibly, was the Booth Babes Controversy. Despite thousands of new product launches, more than 3,000 exhibitors and more than 150,000 attendees, the annual Consumer Electronics Show seems to have lost its innovation mojo.

Continue Reading

Bright Lights Project - The Consumer Electronics Show

The 2012 International Consumer Electronics Show ("CES") started two days ago in Las Vegas. Close to 150,000 people are milling around almost 2 million square feet of exhibition space filled with thousands of displays. Every device imaginable is playing, broadcasting, or otherwise beeping. Mainstream media types are trying to figure out what it all means. Bloggers have been flown there and often hired by companies so they can spontaneously tell the mainstream folks what’s what.

Continue Reading

The Top 7 Things to Avoid at a Trade Show

Guest Post by: Shonal Narayan

Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness.

Continue Reading

Better Trade Shows

Remember that mobile, networked, multimedia rich future that debuted at the Consumer Electronics Show ("CES") early last month? That's good, since it went away pretty much the day the trade show closed its doors. It's back to the less awe-inspiring present for all of those visionary manufacturers, hopeful retailers, and fawning media.

Continue Reading
Subscribe to RSS - trade shows