thinking

Most of us live busy lives. There is work, family, maybe a hobby or two and the need for some leisure time to refresh our batteries. So the amount of things we devote serious thought to is necessarily small and we get in the habit of not paying attention to much that goes on around us.

Has thinking been given the back row seat on the issue of creative thinking?

Creativity has to do with originality; imagining something new. So why is it then that the way companies choose to structure their strategic and creative process stays the same for months or even years?