Bright Lights Project - Thanksgiving

As we Americans sit down this evening to a meal purposefully conceived to subsume our every gastronomic need and inhibition, we should take a moment to ponder what has become an empty ceremony.

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Black Friday Neuromarketing

by: Roger Dooley

Across the U.S., retailers launched massive ad campaigns for the day after Thanksgiving, a.k.a Black Friday.
The biggest shopping day of the year offers retailers a major
challenge: how to get people into THEIR store, because once there the
customers may spend a good part of their holiday gift budget. While
most of the stores use the unsubtle approach of marking a small number
of items down to ruinously low prices, there’s certainly some

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