As we Americans sit down this evening to a meal purposefully conceived to subsume our every gastronomic need and inhibition, we should take a moment to ponder what has become an empty ceremony.
Across the U.S., retailers launched massive ad campaigns for the day after Thanksgiving, a.k.a Black Friday.
The biggest shopping day of the year offers retailers a major
challenge: how to get people into THEIR store, because once there the
customers may spend a good part of their holiday gift budget. While
most of the stores use the unsubtle approach of marking a small number
of items down to ruinously low prices, there’s certainly some
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