TerraChoice

Is TerraChoice Greenwashing?

I’ve been holding back on laying into the third and latest Sins of Greenwashing report — in part because I’m feeling too much like a broken record — but I’ve got to weigh in.

The report, if you’re not familiar with it, is published by TerraChoice, a Canadian-based environmental marketing agency. (Earlier this year, it was acquired by UL Environment, a division of Underwriters Laboratories. GreenBiz is engaged in a partnership with UL Environment that is wholly unrelated to TerraChoice.)

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The Six Sins of Greenwashing

by: Joel Makower

Is green marketing just a series of lies?

That's one conclusion to be drawn from a new study that examines
hundreds of environmental labeling claims and found pretty much all of
them wanting, suffering from sins of either omission or commission.

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