Is TerraChoice Greenwashing?
I’ve been holding back on laying into the third and latest Sins of Greenwashing report — in part because I’m feeling too much like a broken record — but I’ve got to weigh in.
The report, if you’re not familiar with it, is published by TerraChoice, a Canadian-based environmental marketing agency. (Earlier this year, it was acquired by UL Environment, a division of Underwriters Laboratories. GreenBiz is engaged in a partnership with UL Environment that is wholly unrelated to TerraChoice.)